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Wayfair Integration
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Written by Selro Support
Updated over 6 months ago

To integrate your Wayfair account with Selro, please follow the steps outlined below:

  1. Click on your username located in the top right-hand corner of your Selro account -> select connections -> select marketplaces -> choose 'add Wayfair'.

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2. Enter the account nickname for internal reference in Selro.

3. Enter your API key. If you are unsure where to locate your API key, please contact your account manager at Wayfair, and they should provide it for you.

4. After entering the keys, click 'Test Connection' to verify if they are valid.

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Importing Products:

  1. Click on 'other actions' drop down menu.

  2. Click 'Import Wayfair Inventory File'

  3. Upload your Wayfair inventory file here.

    It will take around 30 minutes for your CSV file to upload into Selro. Please note you can only upload 10k lines per CSV upload into Selro. If you need to import over 10k products please upload this in separate CSV uploads.

Importing Orders:

  1. Enable 'Download the orders into Selro.'

  2. New orders placed after enabling this feature will be imported into Selro.

  3. Please note that past orders will not be automatically imported.

Important: If you wish to import past Wayfair orders, refer to the user guide below for detailed instructions on bulk importing orders.

Please note: Wayfair integration supports stock synchronization, price updates, and order management. You cannot create new listings from Selro to Wayfair at this time. To list new products on your Wayfair store, you will need to do this directly from your Wayfair account.

Watch the instructional video below for a visual guide.

To enable inventory update via Wayfair API, please follow the steps outlined in the attached guide below:

Please note:

To use Wayfair's API stock update you need to be approved as a seller. You will need to raise a ticket with Wayfair following the steps below. Once approved your stock synchronisation between Selro and Wayfair will be active.


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