Overview
Selro allows you to list products directly to Shopify from your inventory. By completing the Shopify-specific fields within the Listings tab, you can quickly create and publish products to your connected Shopify store.
Step-by-Step Instructions
1. Open the product in Inventory
Navigate to Inventory and open the product you want to list on Shopify.
2. Go to the Listings tab
Click the Listings tab within the product page.
This section displays all available sales channels and listing options.
3. Create a new Shopify listing
Click Create a New Listing, or locate the Shopify channel and select Create Listing.
4. Open the Shopify listing editor
Once selected, the Edit Shopify Item screen will open.
5. Select a Listing Profile (optional)
Choose a Listing Profile if available.
This can prefill certain fields and streamline listing creation.
6. Confirm product identifiers
Ensure the following fields are correct:
SKU – Unique product identifier
Item ID (if applicable)
7. Enter the Item Title
Provide a clear and descriptive Item Title.
This will be displayed on your Shopify store.
8. Add the Item Description
Enter a detailed product description using the editor.
Include:
Key features and benefits
Product specifications
Usage or styling suggestions
You can use formatting (bullet points, headings) to improve readability.
9. Set pricing details
Selling Price – The price displayed on Shopify
(Optional) RRP Price and Discount Price
(Optional) Discount Start/End Date
10. Add product details
Complete additional fields where applicable:
Product Type
Tags (comma-separated) – Helps with Shopify search and filtering
Vendor
Store Categories (Collections) – Assign product to Shopify collections using the Categories button
11. Manage metafields (optional)
Click Manage under Metafields (Attributes) to add any Shopify-specific custom fields.
12. Review SEO settings (optional)
In the SEO section, you can define:
Meta Keywords
Meta Title
Meta Description
Google Category Name
These fields help improve your product’s visibility in search engines.
13. Complete compliance fields (if applicable)
For UK/EU sales, you can set:
CE Marking Compliant
UKCA Marking Compliant
14. Configure product variations (if applicable)
If your product has variations (e.g. size, colour):
Set these up in the Variations tab before listing
Ensure all variation SKUs and pricing are correct
15. Save the Shopify listing
Click Save to store your listing details.
16. Publish to Shopify
Click List to Shopify to send the product to your Shopify store.
17. Verify listing status
Return to the Listings tab to confirm the listing status has updated successfully.
Notes
Ensure your Shopify store is connected to Selro before creating listings
Required fields must be completed to successfully publish the product
Variations must be configured before listing
Collections (categories) should be assigned for better store organisation
Best Practices
Use clear, keyword-rich product titles
Write structured descriptions with bullet points
Add relevant tags to improve search and filtering
Optimise SEO fields for better visibility
Assign products to collections for easier navigation
Summary
To create a Shopify listing in Selro:
Open the product in Inventory
Go to Listings
Click Create Listing (Shopify)
Complete listing details
Click Save
Click List to Shopify
If you need further assistance, please contact the Selro Support team or visit the Support Centre.