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Connecting Sales Channels

Marketplace & Ecommerce Store Integration Guide

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Written by Selro Support
Updated over a week ago

Easily connect your sales channels to Selro and start managing your inventory, listings, and orders from one unified platform. Follow the steps below to seamlessly integrate your marketplaces and ecommerce stores.


🛠️ How to Integrate Your Channels

  1. Log into your Selro account.

  2. Click on your username in the top-right corner of the dashboard.

  3. Select ‘Connections’ from the dropdown menu.

  4. Under the ‘Marketplaces’ and ‘E-commerce Stores’ tabs, you'll see a list of available integration channels.

  5. Click on your chosen platform to begin the setup process.


🎯 Key Integration Tips

  • 💡 Trial Period Access:
    During your free trial, you can connect up to 20 different channels.

  • 🧾 Multiple Accounts per Channel:
    You can connect multiple accounts from the same marketplace, such as multiple eBay or Amazon stores, to a single Selro account.


🧠 Understanding Master Channel & Stock Sync

  • 🏁 First Integrated Channel = Master Source
    The first marketplace you integrate becomes the primary source (or ‘master’) for product data.
    For example, if you connect Amazon UK before Amazon DE, Selro will set your product language and details based on the UK listings.

  • 🔄 Stock Sync Rules
    If products share the same SKU across different marketplaces, Selro will use the stock quantity from the first integrated marketplace once stock synchronisation is enabled.


⏱️ Automated Catalogue Imports

  • If the ‘Download Catalogue’ option is left enabled during integration, any new products added directly to your sales channels will be automatically imported into Selro within 24–48 hours.


🌍 Supported Marketplace & Store Integrations

Selro currently supports integrations with the following platforms:

📦 Marketplaces:

  • eBay (all marketplaces)

  • Amazon (all marketplaces)

  • Facebook

  • Walmart

  • Cdiscount

  • Priceminister

  • Bonanza

  • Etsy

  • Fruugo

  • Storenvy

  • OpenSky

  • Not On The High Street

  • Wowcher

  • Reverb

  • Discogs

  • Sears

  • OnBuy

  • Abebooks

  • Conforama

  • Cdon

  • Wish

  • FNAC

  • Rakuten

  • Kaufland

  • Trademe

  • BestBuy

🛍️ E-commerce Stores:

  • Shopify

  • WooCommerce

  • Magento 2

  • BigCommerce

  • PrestaShop

  • Volusion

  • EKM

  • Bluepark

  • X-Cart

  • Visualsoft

  • OpenCart

  • 3DCart

  • ShopWired


📞 Need Help?

Our support team is here to help you with integrations or any other questions:
📧 [email protected]
📞 0118 4661244


Let me know if you'd like a visual version of this guide (e.g. a PDF, infographic, or slide deck)!

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